There's a lot to be said about good basics. They're to your wardrobe what a foundation is to a house. You can certainly start building without, but the end result will never be as solid. For me basics include things like a great pair of a pair of nicely fitting jeans, a black turtleneck, a timeless trenchcoat, ankle boots, and of course the epitome of a basic: a white t-shirt.
This basic is precisely what the Austrian label standardcotton specializes in. And, in fact, specialize would be an understatement. In an effort to create maximum simplicity, their collection consists of one item only: "The best white t-shirt you will ever own", as the brand confidently states.
Their website definitely succeeds in making you reflect on the cultural significance of this inconspicuous piece of apparel. According to standardcotton, the white shirt has passed the test of time like hardly any other clothing item and to this day remains largely unaffected by trends or traditions. You cannot go simpler than it, they say, before quoting Alice Harris' book "The White T":
Everyone, from presidents to rock stars, bikers to bankers, babies to baby boomers, has at least one white T. Celebrating this universally worn piece of clothing, the white T is a chronicle of cultural history and like its quirky and expressive subject, in itself a work of art.
All standardcotton shirts are entirely produced in Austria. The Supima cotton used to make them - an extra-long staple fiber known for its strength and softness - is imported from America. Researching it, I found out that California, Arizona, Texas and New Mexico are the only places in the world where this type of cotton grows.
While that's not a guarantee for perfect working conditions, the fabric standardcotton uses is certified by the independent Oeko-Tex® Standard 100, which makes sure they are free from pesticides, heavy metal and numerous other (environmentally) harmful substances. By weaving, knitting, cutting, sewing and packaging everything in Austria, standardcotton make sure Austrian craftsmanship and heritage are preserved.
I paired my white tee with a brick-colored pants, a faux leather jacket, olive green ankle boots and accessorized with a narrow belt, golden statement earrings and my black cat eye sunnies.
This outfit features a PR sample by standardcotton.
Find the finished look below.