Is there anything better than the high you get from meeting goals that you set for yourself? I'd say there isn't, with the exception being meeting them a lot earlier than you even thought was possible. You may have guessed it guyyyyys, I have something to share: I got invited to Paris fashion week! To several shows! Yikes!
Okay I'm aware, that's probably not a big deal for those involved with fashion blogging or modelling, but I only started this thing a year ago and I'm really happy with where I'm at right now. I figured that a lot of you are newbies to fashion week as well and probably have no idea at all how to get invited to shows. Until a few weeks ago, I was clueless too. That's why, my friend, I'm here to share how you too can go to Paris fashion week. Mind you, I haven't actually been there yet, so I'll keep you updated on how it goes. Hopefully I'll come back with some valuable tips on how to do fashion week like a boss. Or not, we'll see how that goes (scared AF hahah). So, in consideration of the fact I'm not in Paris yet it's not a how-to-slay-PFW guide, but a how-to-get-invited guide for starters.
The first thing you need to know is that, as general rule, you cannot buy tickets for fashion shows. Instead of putting their seats up for sale, labels carefully select their attendees. So basically, to get an invite you need some kind of reason to be there. If you're a journalist (preferably for a fashion magazine), a fashion blogger, a socialite or if you have other ties to the industry, great. That's a reason to be there. Assuming that some of you are a fashion blogger and, thus, fulfill this prerequisite, here's the steps you need to take from there:
1. Make sure your online presence is fashion-RELATED
That's kind of a given, but I think it's still important to mention: Be sure that the last few posts on your Instagram or whatever other platform you use are related to fashion. Labels and their PR agencies have limited to resources to spend on checking out a potential attendee, so it may not be the best idea to launch a series of lifestyle posts shortly before fashion week. It needs to be clear at first sight that you're a fashion blogger and serious about that.
2. Study the program and seek out shows you want to attend
It kinda goes without saying, but be realistic. Your social media following and fashion niche determine which shows you may be able to get invites for. Of course you can try and e-mail the Chanel PR contact when you have 10k followers on Instagram, but I'll take a wild guess and say this is a waste of both your and their time. I mean, if you can make that work though, you go sis! More power to you. However, I'd recommend you seek out labels that are not overly established or overly hyped. Research their latest collections, the designer, study the aesthetics and then compile a list. You can find all shows of Paris fashion week on the official fashion week website or on the FHCM website (an acronym for Fédération de la Haute Couture et de la Mode).
3. Research PR agencies
This was the part I thought would be hard, and it's actually the easiest. For Paris, you can find almost all PR contacts in the press section of the the FHCM website.
4. Draft e-mails
Where the magic happens. Your e-mails should be two things: concise and complete. Forget lengthy introductions or beating around the bush. Put something like "Ticket request / PFW" directly in the title make sure that you fit this information into a few short sentences in the mail:
- your name
- your profession (blogger, journalist, socialite - what's your reason to be there?)
- if you're a blogger you can name your stats (but don't make it too exhaustive)
- you can also mention that you will report about the show on your blog
- obviously, say you'd love to attend the show (you can quickly mention what you admire about the label and/or designer - again, be to-the-point)
- AND IMPORTANT: add your address, i.e. where you'll stay in Paris. I've read that on a few other blogs, (including this one) and apparently, that's a good move because it saves the PR agencies time wasted on e-mailing back and forth with you, inquiring about your address.
When should you write the e-mails? I wrote the PR agencies a month in advance. Some may say that's too early or too late but it worked pretty well for me, so I guess it's a good time for Paris. It may be different for the other fashion weeks, though.
5. Be patient
Stay zen, drink tea and don't expect the invites to come rushing in the next day. Some agencies only answer a few days before the show, so they may come in pretty much last minute only. A few blogger friends prepared me for that, so I'll do the same for you: Don't worry hun, it will be fine :) Take the time to start planning your outfits, connecting with other bloggers who will be there and get excited for this special occasion.
I sure am excited and I'll keep you updated how it goes.
Love to you,