Ethical fashion by MAYAMIKO // GIVEAWAY

Mayamiko ethical fashion supply chain transparency

Lovelies, YOU CAN WIN THIS MAYAMIKO TOP NOW!! Keep reading to find out how. This project has been super long in the making and I'm so excited to finally be able to share it. But let's start from the top (no pun intended). I'm currently writing my master's thesis on supply chain transparency in the fashion industry, a topic that is very dear to me and that I'll explore in more depth in another post. What is supply chain transparency? It means that a company provides information to its consumers and other stakeholders that allows them to track a clothing item's journey throughout the production process. That can entail revealing the exact origin of the fabric, the name of the factories, detailed production steps and even the chemicals that are involved in making it. 

For the purpose of evaluating how consumers (basically you & me) view this topic, what their opinions and attitudes are, I came up with a questionnaire that measures just that. Of course I would like a maximum number of people to participate, so that the outcome has a higher chance of being representative and scientifically valid. This is where the ethical, transparent, UK-based brand Mayamiko comes into play. Mayamiko produce their clothing in a ZeroWaste factory in Malawi, using traditional techniques and ethically sourced African printed cotton in vibrant colors. They work with local cooperatives of women's traders, observe the Ethical Trade Initiative's principles and part of their collection is GOTS-certified, meaning that the fibers are guaranteed to be of organic origin. As if that wasn't great enough, the amazing ladies behind the brand also run a charity in Malawi that empowers disadvantaged women through training and education.

In order to give you guys a little thank you for participating in research that furthers the understanding of supply chain transparency from a consumer's perspective, Mayamiko were nice enough to provide me with one of their beautiful designs. And one of you lucky girls (or guys who have a lucky girl to give it to) will win the Chanju Bardot top in the color red pandora. All you have to do to participate in the giveaway is click HERE and fill out the questionnaire - it takes around 8-10 minutes. Once you finished, comment "done" either here or on Instagram and let us know what you think of transparency in the fashion industry. Even if you don't care about ethical fashion at all, this is a great opportunity to get your hands on this gorgeous summer top (see below). THANK YOU & GOOD LUCK! ♧

Click here to go directly to the survey & giveaway.

Isn't this top just gorgeous? LOVE the bright colors & cut!

Isn't this top just gorgeous? LOVE the bright colors & cut!

Mayamiko ethical fashion supply chain transparency
Mayamiko ethical fashion supply chain transparency

xx ELENA