I first visited Christiane’s shop atelier exactly one month ago. Located in the heart of Vienna’s creative 7th district, it’s right next to the always bustling shopping street Mariahilfer Straße and surrounded by many more contemporary fashion boutiques.
Christiane’s label Awareness & Consciousness, however, is different than most of her neighbors’ in that a good portion of clothes are manufactured by the designer herself. Tucked away behind the shop surface is a small room that she uses to sew, dye, bleach and of course design her exclusive collections. “It’s small, but it all fits,” she smiles as she shows me her most treasured pieces of past collections, neatly arranged on several clothing racks.
The label’s signature material is high-quality, soft-flowing jersey. In her atelier, it undergoes a special treatment that creates unique color combinations. “Each garment is a unique piece”, Christiane says, explaining that her dyeing technique makes it impossible to recreate the exact same pattern on two pieces of clothing.
Besides the remarkable fact that much of her fashion is handmade, the designer also attaches great importance to what the label’s name is made up of: Awareness and consciousness; although A&C also stands for accessories and clothes. While as a small label she can not control every little detail in her supply chain, the designer preferably uses organic textiles and buys from sustainable suppliers. Because her designs’ silhouettes are timeless and her cuts seasonless, they can be worn all year and for many years.
After studying fashion at the University of Applied Arts in Vienna, where she was taught by no one less than Raf Simons, as well as Victor & Rolf and Jean Charles de Castelbajac, Christiane launched A&C in 2005.
It was an absolute pleasure shooting a few pieces of A&C’s current collection and I can only recommend dropping by in her store to say hi and take a look at her unique designs yourself.
Find the result of the shooting below. All pictures by @qiurii.
Blog post in collaboration with Awareness & Consciousness.